01 Brand Logo Overview 02 Minimum Logo Clear Space 03 Incorrect Logo Usage Examples 04 Logo Format & Proportion Guidelines 05 Logo Placement Guidelines 06 Logo Usage on Social Media Guidelines 07 Tagline & Logo Combination Guidelines Logo Usage A 11 Usage Specification for Print Fonts 12 Usage Specification for Electronic Fonts Standard Text C 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision CONTENTS Graphic Usage B 13 Brand Standard Color Specifications 14 Brand Auxiliary Color Specifications Color Usage D 08 Logo Application in Photography Guidelines 09 Image Style & Usage Guidelines 10 Secondary Brand Patterns/Graphics Guidelines

2024 GOOJODOQ Brand Visual Specification Standards Brand Vision To ensure consistent brand identity across all environments and materials, this section details the application process of our logo. It provides a visual breakdown of the logo's structural relationships and core components. This enables all brand-facing personnel to fully understand our visual identity. VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. Logo Usage A Brand Logo Overview 01 01

02 VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. Minimum Margin x x x Minimum Margin The specification for the minimum logo margin is to prevent low recognition caused by the infringement of surrounding images and various elements. No elements or images shall encroach on this spatial range. Logo Usage A Minimum Logo Clear Space 02 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. Arbitrarily use non-specified colors Arbitrarily change the position Arbitrarily Change Size Proportions Arbitrarily adjust proportions Arbitrarily distort the shape Arbitrarily add outline lines Arbitrarily replace the logo font Arbitrarily add effects Arbitrarily use on patterns or photos The logo lockup serves as our primary brand symbol. Any distortion or color variation in its application is strictly prohibited to maintain visual integrity. Logo Usage A Incorrect Logo Usage Examples 03 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 03

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. 100% 100% 20% 30% 100% 100% 40% 60% Logo Width Proportion 20% Logo Width Proportion 30% Logo Width Proportion 40% Logo Width Proportion 60% The specification for the layout proportion of brand logos helps form a unified visual paradigm and strengthens users' cognition of the brand. Logo Usage A Logo Format & Proportion Guidelines 04 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 04

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. The specification for the layout proportion of brand logos helps form a unified visual paradigm and strengthens users' cognition of the brand. Logo Usage A Logo Placement Guidelines 05 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 05

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. 28.7MM 49.5MM The offline minimum specification applies to non-screen media such as paper printing. The above sizes are for illustra- tion only. The digital minimum specification is used for screen media such as websites. The above sizes are for illustration only. 72.9MM 126px Minimum size The minimum size specification is to ensure the legibility of the logo when scaled down to a certain size. Please comply with this specification to prevent errors. Logo Usage A Logo Usage on Social Media Guidelines 06 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 06

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. Technolo G Now The combined forms of the logo should be used corresponding to different scenarios to ensure the unified and complete application of the logo. Logo Usage A Tagline & Logo Combination Guidelines 07 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 07

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. "Logo Usage Specifications in Imagery" refers to the standardized rules that must be followed when applying a brand logo across various image-based applications. These rules ensure consistency and professionalism in visual identity. Key requirements include: Size & Proportion – The logo must be scaled propor- tionally with a clearly defined minimum size. Through standardized application, this framework ensures the logo consistently conveys brand identity in all visual materials, strengthening brand recogni- tion and cultivating a professional image. Graphic Usage B Logo Application in Photography Guidelines 08 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 08

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. The style of brand visual collaterals represents the information conveyed by the brand. The guidelines for visual collateral styles help define the brand's image in subsequent designs and customer perceptions, while also ensuring a unified direction when select- ing visuals in the future. Graphic Usage B Image Style & Usage Guidelines 09 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 09

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. As an extension of core visual elements, subsidiary graphics are essential for strengthening brand recognition, compensating for the limitations of the primary logo, and establishing emotional connections with audiences. Through distinctive visual symbols—such as geometric patterns, textures, or abstract elements—these graphics enhance brand memorability. They ensure consistent application of the logo across complex media environments while enriching visual hierarchy and preventing the standalone logo from appearing visually sparse in practical implementations. Graphic Usage B Secondary Brand Patterns/Graphics Guidelines 10 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 10

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. Alibaba PuHuiTi 2.0 - BOLD (Suitable for Headlines) Alibaba PuHuiTi 2.0 — 85 Bold (Suitable for Headlines) Chinese Chinese Chinese Alibaba PuHuiTi 2.0 — 75 SemiBold (Suitable for Subheadings) Poppins Medium（Suitable for subheadings） Alibaba PuHuiTi 2.0 — 55 Regular (Suitable for Body Text) Poppins Regular（Suitable for body text） In advertising copy and corporate documents, certain print fonts are frequently used, and these fonts must be pre-determined. If a company's choice of fonts is too casual and chaotic, its corporate image will similarly be damaged. Designating print fonts does not require specialized creation; instead, it only involves selecting several sets of fonts from existing typeface libraries that match the company's image and style. The specification of designated print fonts serves as a standard for the company's production of printed materials. In practical use, different print fonts can be chosen according to specific scenarios. Standard Text C Usage Specification for Print Fonts Technolo G Now Technolo G Now Technolo G Now 11 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 11

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. GOOJODOQ GOOJODOQ GOOJODOQ Alibaba PuHuiTi 2.0 — 85 Bold (Suitable for Headlines) Alibaba PuHuiTi 2.0 — 85 Bold (Suitable for Headlines) Chinese Chinese Chinese Alibaba PuHuiTi 2.0 — 75 SemiBold (Suitable for Subheadings) Alibaba PuHuiTi 2.0 — 65 Medium (Suitable for Subheadings) Alibaba PuHuiTi 2.0 — 55 Regular (Suitable for Body Text) Alibaba PuHuiTi 2.0 — 55 Regular (Suitable for Body Text) In advertising copy and corporate writing, certain printed fonts are frequently used and must be pre-determined. If a company's font usage is overly casual or chaotic, its corporate image will be similarly undermined. Designating printed fonts does not require specialized design—simply select several font sets from existing typeface libraries that align with the company’s image and style. Specifying printed fonts establishes a standard for the compa- ny’s production of printed materials, allowing for flexible selection of different fonts in practical applications based on specific scenarios. Standard Text C Usage Specification for Electronic Fonts 12 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 12

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. PANTONE 2582C PANTONE 802C the spiritual light shines green #68F92B C:54 M:0 Y:94 K:0 R:104 G:249 B:43 PANTONE 265C Electro Purple #9c6ed3 C:52 M:62 Y:0 K:0 R:156 G:110 B:211 The specific colors of a logo symbolize and represent the overall image of an enterprise to a certain extent, serving as critical elements of its visual identity. Enterprises can use the displayed color effects as a reference standard for color specifica- tions. Color is the first visual element perceived by humans and plays a pivotal role in brand image communica- tion. The correct application of standard colors is one of the key factors in shaping an enterprise's visual identity. Color Usage D Brand Standard Color Specifications 13 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 13

VI Foundation Standards form the cornerstone of a corporate visual identity system. They encompass core elements including the corporate logo, typography, color palette, and supporting graphics, along with detailed usage specifications for these elements across all application scenarios. These standards ensure the uniformity and stability of the corporate brand image, enabling the organization to present a single, cohesive professional identity to the public in every context. C54 M0 Y94 K0 #68F92B C93 M88 Y89 K80 #000000 C52 M62 Y0 K0 #9c6ed3 R:104 G:249 B:43 R:0 C:93 G:0 M:88 Y:89 K:80 C:52 M:62 Y:0 K:0 C:54 M:0 Y:94 K:0 B:0 R:156 G:110 B:211 To ensure brand image consistency and guarantee that the logo remains clearly visible on colored backgrounds, the following standard color gradient specifications are established for applying the logo on backgrounds with different lightness and purity of the standard colors. The placement of the logo follows the principle of lightness specification, and should be strictly implemented in accordance with the norms on this page during practical application to avoid visual confu- sion. Color Usage D Brand Auxiliary Color Specifications 14 2024 GOOJODOQ Brand Visual Specification Standards Brand Vision 14